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How to Hire a Great Edmonton Realtor when Selling (& Buying)

Be cautious with any REALTORS who charge upfront fees! Most Real Estate Companies DO NOT charge up-front fees. All expenses should be paid by your Realtor from their own pocket. Once your home is SOLD, the Realtor will receive the remuneration you have agreed upon in your listing agreement. In the event your home does not sell during the term of the agreement - unless otherwise written - there is NO CHARGE.


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There are almost 4000 licensed REALTORS® to choose from to help you sell your Edmonton home. When a municipality is a hot market, anyone can sell a property, but great real estate agents are able to sell in any market.& In a soft market or "buyers market", it is crucial to choose a REALTOR® who knows how to sell houses or you can become an expired statistic. Currently (2019) in Edmonton about 40% of homes are selling.


There are a few questions to ask a listing real estate agent prior to having them in your home, which will eliminate inexperienced agents and save you time and money. When REALTORS® are on a "Listing Appointment", the intention of the agent is to get you to sign the agreement to put your home on the market. After an agent has completed their marketing plan, strong agents will ask for the business. A weaker agent will not.


The three biggest mistakes sellers make when selecting an agent is basing their decision solely on commission, price and the ability to market your home.


Lowest real estate commissions:


Agents in Edmonton have business expenses, which can run into the thousands every month. Part of these expenses is the cost to market your home. If an agent is listing your home for a lesser commission, don't expect them to pay money they don't have to market your property. A good agent will not ask for any money upfront. Why would you pay someone for a job which has not been done? There is always a reason why a broker or real estate agent would discount a real estate fee. Ask yourself why. Is the agent desperate for business or unqualified? Do you want to work with a desperate agent?


Highest Asking Price:


In the real estate industry, there is a term, called "Buying the Listing". This means, an agent has told you, your home is worth more than it really is, just to get you to sign the listing agreement. Expect to reduce or price once or twice during the agreement or worse, be added to the Expired list (Homes which do not sell). REALTORS® already have an idea of what your home is worth, even before stepping into your home. Beware of an agent who is trying to buy the listing.


Ability to Market Properties:


Today, almost every buyer and seller start the home buying and selling process online. You may want to use "Mom and Dads REALTOR®, but are they tech-savvy? There is so much more to marketing a home than putting it on Realtor.ca. Anyone with a real estate license in Alberta can do this, you don't even need to live in Edmonton. Finding a qualified buyer who is ready, willing and able to purchase your home is more valuable to you than generating leads.


If your home is not exposed on the internet, by a tech-savvy Agent, buyers will not find it. Online advertising and property websites are now a basic requirement in modern home buying and selling. REALTOR®’s success also depends on how well they can market homes. Google the agents' website, prior to inviting them into your home. Find out how many listings the agent is carrying. If the Real Estate Agent only has one or two listings, they may be part-time, maybe more comfortable working with buyers or may not know how to market your home. An agent who is carrying too many listings can be overwhelmed and you may end up becoming a number instead of a client. A good rule of thumb is, hire an agent who carries 10 - 20 listings at a time, this is usually an indication of an above-average real estate agent.


The bare minimum marketing you should expect from your agent is:

  • Professional yard signage.
  • Lockbox with electronic monitoring
  • Follow-up reports on buyer showings with feedback to the seller
  • Staging advice to make your home more attractive to potential buyers.
  • Digital targeted marketing.
  • MLS exposure with a minimum of 30 professional photographs
  • Virtual tour.
  • Distribution to major websites.
  • Updated CMAs after 30 days including the recent sales
  • The ability to track online buyers

During the listing appointment, there are a few things that need to be noted which include how long was the agent in your home. Eliminate agents who view your home and arrive at a "listing price" within a short period of time. Although their price may be accurate, they haven't taken the time to show you how they arrived at the price or what they do and how they get homes sold. A good listing agent will show you comparable sales, pending sales, actives, educate you on the current market and show you their marketing plan. If the agent has no statistics, home sales are located in a different community or are not prepared, could be a red flag.


A great Edmonton Real Estate Agent will have spent time prior to meeting you, completing research on your home. They will have all the necessary information to price your home accurately. (highest possible asking price to attract reasonable offers) The agent will be prepared for anything including objections or concerns you may have. They will take the time to complete an accurate CMA, community absorption rate, thoroughly go over their marketing plan and address any unforeseen concerns they may have prior to asking for the listing. This is a valuable asset to the hiring experience.


Were all of your concerns addressed: Pay close attention as the REALTORS® goes through their marketing plan. Many of your concerns will already be addressed by a good agent. Pay attention to what is said. If it is mostly about how many homes they personally sold and how quickly, expect them to suggest a lower selling price below the true market value. These agents want to get your home sold as quickly as possible and move on. If the agent has not addressed most of your concerns. This can be a red flag.


Hire a professional: A huge misconception is every agent deals with the same type of buyers and sellers. In fact, there are agents who only list and agents who only deal with buyers. Not all agents work all price ranges. In Edmonton, there are real estate agents who specialize in mobile parks. They know how important it is to have the "criminal check" completed prior to writing an offer. An agent who specializes in luxury homes should have the extra knowledge required for selling a home under a company name, know the differences between the brands and grades of hardwood.


If you are relocating, a relocation specialist is the best. They have contacts with other relocation REALTORS® who they have already done business with and can recommend a great agent for you at your destination which will make for a smoother move. Go with your instinct: Selling a home is a major decision. You need to like, trust and feel comfortable with the REALTOR® you choose. Personality and character traits are also extremely important but don't show on paper. Buying and selling homes in a soft market, can take time and choose the right agent will be a positive experience. Choosing the wrong agent can lead to months of frustration and an unsold house.


Contact us today for your FREE HOME EVALUATION

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How Realtors help Edmonton home buyers

There are several reasons why buyers prefer to work with real estate agents when buying a home, even when a buyer has sold their existing home via "For Sale by Owner". The few of these reasons include knowledge of the ever-changing markets, expertise in both negotiations and communities, experience and exclusive real estate tools.


How Realtors help when buying Edmonton Homes Image


A large portion of Canadian Real Estate Agents has earned their ABR (Accredited Buyers Representation) designation, which means, these REALTORS® have completed the education needed to service buyers with a higher standard. REALTORS® who are representing buyers expect to get paid for their services at some point in time. It is usually within a few weeks of the buyer taking possession of their new home. In the province of Alberta and to ensure real estate agents' are compensated for their services, a mandated agreement by RECA (Real Estate Council of Alberta) will need to be signed. It explains how much, the term of the agreement, what services will be provided and other relevant information.


If you have questions - ASK. Never sign anything you do not fully understand. Real Estate Agents deal with forms on a daily basis, and most of us can explain listing and purchase agreements without even looking at them. A good REALTOR® should have gone through each agreement and address questions or concerns you may have had. Near the bottom of both the Buyers Agreement and Sellers Agreement, there is an acknowledgement clause prior to signature placement. In an Exclusive Buyer Representative Agreement, it states...


  • 14.1 You acknowledge that:
  • (a) you have read this agreement.
  • (b) you have received and read the Guide.
  • (c) this agreement creates a sole agency relationship with us, as the Guide describes.
  • (d) you had the opportunity to get independent advice from a lawyer before signing this agreement.
  • (e) this agreement accurately sets out what we and you agree to.

Which means you can obtain legal prior to signing or you may want to take the agreement home to read over more thoroughly. These agreements are not rocket science, but knowing what you are signing is important.


  • REAL ESTATE TIP#1: "The Guide" is referring to the Consumer Relation Guide which explains how the professional relationship including fiduciary duties and the real estate agency will interact with each other.
  • REAL ESTATE TIP#2: Buyers Real Estate Agents, normally do not charge an extra fee above what is offered by a seller, unless otherwise agreed in writing.

Have a real estate question? We are here to help. Contact us anytime

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How Do Edmonton Realtors Earn their Commissions?

In the life of a real estate agent, there is much more than showing homes, meeting with potential buyers and sellers and receiving a commission. There is plenty that happens behind the scenes. Being a REALTOR® is extremely time-consuming.


If you have ever tried to buy or sell a house on your own, you may have an idea of how hard real estate agents work. Imagine if you were selling more than one house at a time. A good Edmonton real estate agent will make the process of buying or selling a home flow smoothly, leaving the impression that their job is fairly simple. The fact is, this is not at all what really happens. If you have spent social time with a REALTOR®, you may understand how difficult their job actually is.


Selling Edmonton Realtors Image



There are definitely REALTORS® out there who cut corners, do not take care of their clients well, and they should not define or be in our industry. The real estate industry is also loaded with competent professionals with whom I am proud to work with.


Below is a list of common activities REALTORS® perform on a daily basis:


Schedule Property Showings


Scheduling showings require contacting the listing agent who will inform their seller they have a showing in order for the seller to vacate the premises prior to the availability of the buyer and the buyers real estate agent. It also gives the showing agent an opportunity to find out any relevant information related to the property. All showings must be time blocked which most agents have down to an art form, so we are not early or running behind with our buyers.


Schedule and Prep For Listing Appointments


Once a listing appoint has been scheduled, REALTORS® work behind the scene gathering all pertinent information about the property including the property history, information about the community, current real estate statistics, establish the absorption rate, acquire the title of the property which will show applicable encumbrances such as easements, liens, or covenants, and confirm the registered owners, and comprise a comparative market analysis. The agent will pre-fill paperwork, double-checking everything is correct in order to save time while on the listing appointment. The agent will gather all necessary real estates tools such as yard signs, the CMA and key boxes.


Property Inspections


A REALTOR® usually attends the property inspections with or in place of the agents' buyer, unless agreed upon by the seller. A property inspection normally takes a few hours. In the event there are any concerns with the inspection, it can take several hours to days to come to an agreement which both the buyer and the seller are comfortable with prior to removing and contingencies are conditions.


Delivery of Deposits


Once an offer has been agreed upon, time is crucial in the deliverance of the deposit. A late deposit can result in the agreement becoming voided and the buyer losing their dream home.


Negotiations


REALTORS® are held by a high code of conduct and ethics and no matter how much you may disagree with the opposing REALTORS®, negotiations must be dealt with in a professional manner while working in the best interest of the client. There is much more to offer and counter-offer negotiations than just the price of a property. Negotiations also include terms, possession, conditions and sometimes contingencies. Parties involved in the negotiations can also include lawyers, mom and dad, someone with power of attorney on behalf of a client or the "handyman special" uncle.


Paperwork


REALTORS® have trail and trails of paperwork. Each change on an agreement, amendment or addendum must be documented and kept for at least six years. Agents must ensure everyone involved in the transaction has a copy of each document change including the buyer, the seller, both real estate agents, the financial institution, both real estate offices, both lawyers representing the buyer and seller.


Follow-Ups & Inquiries


A good real estate agent will follow up email, texts and missed calls within a timely manner. REALTORS® can easily receive dozens of emails every day and it is so important not to get sidetracked with the unnecessary emails which can gobble up an agents valuable time.


Scheduled Closings


Closings require toe follow-ups with lawyers to ensure they have all the necessary documents including any recent amendments, walk-through with builders and buyers prior to the closing date and making arrangements for keys once the title has been transferred. And of course,e re-arranging the real estate agents schedule to accommodate the meeting time with the buyer.


Other Related Services


Meet up with other real estate affiliates which help listed properties sell such as a professional photographer, mandatory measuring company employees, home stagers, putting up signage, open houses, or helping a client get their property ready to be shown. Other meetings may including attending financial institutions with a client if needed, property inspections, verify completion of repairs, and other closing related meetings.


Property Showings


After scheduling showings, a real estate agent needs to accommodate the time set aside to show their buyer the homes without them feeling rushed. This may be one or two properties or may consist of a complete day or a few days such as a house hunting trip - HHT.


Attend Listing Appointments


A professional REALTORS® attends all listing appointments as though it is a job interview because that is exactly what it is. The seller is interviewing the real estate agent and the agent is interviewing the seller. Prior to the listing appointment, an agent should be prepared for any questions or concerns a seller may have as well as have all necessary tools needed, should a seller be in a position to list the property. Each listing appointments should take an hour or two - sometimes more depending on how much information is presented to the seller or how many concerns they may have.


Keeping Clients Updated


This can include and newly listed homes which may be a hot commodity and must be shown immediately to sitting down at the computer for a few hours to perform a new market analysis and research back office syndication sites to forward to clients.


More phone calls


On any given day, a good real estate agent will be on the phone to other agents looking for property specific feedback on their listings, updating clients, addressing any on-going concerns, dealing with offers, mortgage brokers, real property report companies, condominium management companies, dispute low property appraisals and other real estate activities.


Maintain Required Continuing Education


Yes. Edmonton real estate agents are still required to maintain and continue education which is mandated by the real estate council of Alberta. The cost of maintaining a real estate licence and updating an agents education criteria is the responsibility of each REALTOR® and not the real estate brokerage.


Marketing and Property Syndication


If you are lucky enough to find a real estate agent in Edmonton who is an e-pro and is familiar with search engine optimization, they will spend several hours syndicating your home through various search engines and websites to ensure your property reaches the first page of google.


Attend Real Estate Conferences


There are dozens of real estate conferences annually and attending these help your REALTOR® stay up to date on the latest technology, real estate systems, and tools to help them with time management and gaining an advantage over their peers.


Maintain Active Social Media Profiles


Although social media and blogging play a key factor in the life of a real estate agent, if the only thing you see on an agents site is personal posts - you might wonder if they are actively doing any real estate. Many agents will hire this out to maintain an internet presence.


Networking with Edmonton Home Builders


There are several different home builders in Edmonton and this is a great way for real estate agents to keep up-to-date with home demand trends, especially in our current real estate market. Recently many of Edmonton home builders have implemented garden suites which offer new home buyers a great way to pay off their mortgage quicker.


Stay in Touch with Past Clients


If your REALTOR® stays in touch with you on a regular basis, you have a great real estate agent. With so many things to do, it is hard to find time to stay in touch with all of our clients!


Several people take education and start a career in real estate under the assumption that it is easy money. In reality, real estate agents are in a brutal time consuming, competitive business. The net commissions are not enough to keep people in the business, in fact, most people get out of real estate because they cannot afford to be in it. REALTORS® who survive to do so because they have a passion for the real estate business, and enjoy helping people make their real estate dreams a reality. It’s a great business to be in, but it’s NOT EASY!

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Should you fire your Realtors® (part 3)

Every Realtor and Real Estate Companies in Edmonton market homes differently. Some companies and agents will put your home on the public MLS, charge an upfront fee and expect you to do everything else, hoping either you find a buyer yourself or another agent from another real estate company brings you a buyer for your home. A full-service company will do all of the work for you and more. Below are three more reasons to fire your Realtor.


4. Your Realtor is not looking after your best Interest

A Realtor's obligations are set out in your agreement in plain sight. During the listing agreement, your Realtor must be impartial in dealings with you and other buyers being represented by the same agents with an interest in your property. 

  • If your agent has found a buyer for your home and is representing both you and the buyer, an acknowledgement form must be signed but all parties prior to the offer presentation. If you are not comfortable with your Realtor representing both you and the buyer with the sale of your home, both have the option of being represented by another Realtor or real estate brokerage prior to the offer presentation.

5. Your Realtor is not marketing your home

Under section 4.2 subsections (a) and (b) of the Exclusive Seller Representation Agreement, it states:

  • In addition to the responsibilities described in the Consumer Relationship Guide, the designated agent (your Realtor) must also:
  • (a) market the property, until the property is sold under this agreement, or this agreement ends.
  • (b) keep you informed of their marketing activities and any resulting transaction.

A good realtor will continuously keep marketing your home through various types of marketing exposure to find the right buyer and keep you informed. Don't expect to find that perfect buyer if the only thing exposing your home for sale is the address and a few photos on the Multiple Listing Service (Realtor.ca).

6. Confidential Information Exposed!

Whether you list with a common-law real estate company or a designated real estate company, the Consumer Relationship Guide forms part of both a buyers agreement and a sellers agreement. In this document. it clearly states the agent's fiduciary duties which include:


  • Undivided loyalty: The agent must act only in your best interest and put them above their own and those of people. The agent must avoid conflicts of interest and must protect your negotiation position at all times. In lamens terms - your reasons for selling cannot be disclosed unless it has been put in writing.
  • Confidentiality: The agent must keep the information confidential, even after your relationship ends. Confidential information includes your personal information, information about the property and information about the transaction (except information the law says must be disclosed or information you agree to disclose).
Every Realtor has several stories about people they have dealt with during their careers, however, if your Realtor starts disclosing personal information on past clients, you may wonder how much of your personal information is being kept confidential.


For more information on the Alberta Consumer Relationship Guide, contact the Alberta Real Estate Council.


Have a question? Feel free to reach out.

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Should you fire your Realtors® (part 2)

It is always best to try to resolve any issues or concerns you have prior to firing your agent. However, if you have made a mistake and chosen the wrong Realtor to represent you on the purchase or sale of your home, the best thing to do what is best for you and move on. Below are the top 3 reasons home sellers and buyers fire their Realt Estate Agents.



Reason 1: Lack of communication


You have signed a listing agreement with a Realtor and now have no idea what is happening with the sale of your home because your agent is not responding to your texts, emails or phone calls. A lack of communication is the biggest complaint Realtors receive from the public and is unacceptable. Even if there has not been any activity on your property, your Realtor should still be communicating with you to let you know there is no interest. A good Realtor will have systems in place to ensure you receive updates on the sale of your home on a regular basis. These updates should include:

  • Feedback from all and every showing one you home
  • The most recent real estate community activity including which homes have recently sold had price adjustments, and the homes which have been removed from the market.
  • Updates on your neighbourhood house prices - Should you really drop your price? 
  • Feedback from Open houses
  • How many people are looking at your home online
  • The number of people who have viewed the videos 
  • All internet and yard sign inquires
  • Any mortgage changes which will affect the sale of your home.

Reason 2: Your Photos Suck!


Let's face it! If your photos on the MLS are distorted, blurry or upside down, it shows the effort your Realtor is putting into the sale of your home. It also shows the quality of the Realtor you hired.

If you are a hoarder, have extremely messy tenants or your property needs some major repairs, there is still no reason why your MLS photos should not be clear. When a buyer views your home in person, they will see the condition of your home, so why hide it.


When putting photographs on the MLS, it is to attract buyers looking online. It only takes a few minutes for your home to show it's best. This is easily done and only takes a few minutes to remove anything in the photos which would discourage a buying from wanting to see your home. This is not rocket science.


  • Remove any signs of pets including their toys and food dishes.
  • Make your beds and open your blinds and curtains
  • Clean off your kitchen counters and hide dirty dishes
  • Don't over stage your home - This just clutters the photos
  • Put the toilet seats down
  • Cut your grass and shovel your walkways.


Reason 3: Showing you the wrong houses


When you sign a Buyer Brokerage Agreement with a Realtor to help you with the purchase of a home and you are discouraged with every property you have seen, this may be a sign you have chosen the wrong agent. As a buyers agent, your Realtor should be taking the time to search listings WITH YOU to determine which properties will work best for you and eliminate those which will not. Its fun to look at houses online, but great Realtors use a few techniques to make a property look better than it actually is. It's our job! When you are viewing homes online with your Realtor, you will be able to see the "private" comments including any contingencies which would discourage you from purchasing that home.


By eliminating "undesirable" properties will save both you and your Realtor time and frustration. It will also help those home sellers. Every time a sellers home in Edmonton is shown, the seller tries to make their property show its best by cleaning up, removing the kids and the pets and accommodating your showing time.


If you still have questions or concerns, please contact the Edmonton Real Estate Association at 780-451-6666.


Have a question? Feel free to reach out.

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How to fire Edmonton Realtors® (part 1)

There are a few reasons to fire your Realtor. If you feel you made a mistake by signing a selling agreement with the wrong Realtor, the best thing to do is to correct it and move on. If your Lawyer or Doctor was not working in your best interest, would you fire them too?


Your listing agreement is usually for a period of three to six months (sometimes longer) and you are entitled to cancel at any time. This can be done with a standard Alberta real estate form. A Realtor (depending on the agency designation) also has the option of terminating your agreement at any time without your consent, but this rarely happens.



If you have hired the wrong real estate company or agent to represent you, fire them. Do it professionally and do it in writing. There are a few things to consider prior to firing your Edmonton Realtor. All of these contingencies will be set out in your original listing agreement.


Who owns the listing?


A: The listing is owned by the brokerage, not the Realtor. If you have a problem with the agent, call the broker. If you have a problem with the broker, call consumer affairs and the Edmonton Real Estate Association.


Is there a fee to cancel your listing agreement?


A: There may be a cancellation fee in the standard agreement. This fee is usually the cost to cover expenses already paid by your Realtor prior to your cancellation. The service fee amount will be set out in the agreement you signed. However, if you paid a fee upfront, there usually is no cancellation fee.


Will I still have to pay a commission after I fire my agent?


A: If a buyer was introduced to your home during the term of your listing agreement and you sell it privately (during a specified time in the agreement) to that same buyer, commissions will be payable.


Can I hire another agent immediately?


A: Yes. Once your home is off of the market, you are free to list your home with any licenced real estate agent.


When you are ready to fire your Realtor, simply inform your agent that you would like to cancel the listing and ask him to provide you with the cancellation listing form. There will be two choices on this form. Make sure you have a property termination end date, the broker (not the Realtor) has signed and you have received a copy.

  • 1. Unconditional termination
  • Which allows no further obligations for either the seller or Realtor
  • 2. Conditional Termination
  • Your agreement will end on the termination date but your obligations will continue under the terms of Section 10 of the Exclusive Seller Representation Agreement. There may also be an additional term.

If your Realtor fails to provide this form within a timely matter, contact the brokerage and tell them about your grievances with the agent.


Can you fire a Buyers Agency or Buyer Realtor?


Yes. It is a different form, but you are free to fire your Realtor when buying. There may or may not be a small fee to get out of the agreement. This fee would have been set out in the original buyers' agreement which states: If you change your mind about looking for a property, you must tell us in writing. You must reimburse us for our reasonable expenses up to the time you tell us. Reasonable expenses will include: (If this section is blank - no penalty will be payable). However, this does not allow you to approach a seller that has been introduced to you while working with your realtor. If you do this, you will have to pay a full commission as set out in the original buyer brokerage agreement.


If you have any questions, both RECA (the Real Estate Council of Alberta) and EREB (the Edmonton Real Estate Board) have plenty of great information to help you make the best decision for you!


Have a Question? Feel free to reach out.

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Learn what our Edmonton Remax Realtors can do for you!

Buying or selling a home is likely the largest and most important transaction you will ever make. That is why so many people trust RE/MAX: the most widely recognized real estate brand in the world. For more than 20 years, RE/MAX has been the leading real estate organization in Canada. By providing the best training, administrative and marketing support, brokers and agents are free to focus on what they do best: sell real estate.


Unrivalled Expertise


Our experienced and knowledgeable agents are the reason RE/MAX is consistently ranked number one in several markets across Canada. We provide our agents with exclusive tools and training to ensure they have the skills they need to effectively guide you through the real estate process. In fact, Canadian RE/MAX agents averaged twice as many transactions as its competitors. (based on 2015 closed transactions source: CREA, RE/MAX) and have more specialized designations than any others, making them the most productive agents in Canada.


Tech Savvy


RE/MAX Realtors have always been the leaders in the real estate industry, adopting the latest technology and creating innovative marketing programs. RE/MAX was the first brand to expand its reach to the global market through a revolutionary global listing site. With listings from more than 80 countries, displayed in over 40 languages, RE/MAX agents have the opportunity to search and post listings internationally, making international transactions easier than ever.


Community Consciousness


At the heart of RE/MAX is a deep commitment to the communities we operate in. That is why we developed our exclusive Miracle Home Program, which allows RE/MAX agents to directly donate a portion of their home sales toward quality healthcare for children. RE/MAX agents also contribute millions of dollars to the Children Miracle Network through various cause-marketing programs each year.


Our Market Share

  • Nobody in the world sells more real estate than RE/MAX.
  • RE/MAX agents worldwide sell more real estate than any other brand.
  • RE/MAX is the most productive real estate network in the world.
    (With the market share claims above, always use the footnote “As measured by residential transaction sides.”)


Our Real Estate Brand Recognition


  • When asked to name a real estate brand, RE/MAX is the name people name first.
    (Source: MMR Strategy Group study of unaided awareness)
  • RE/MAX: First on the minds of buyers and sellers.
  • Buyers and sellers think of RE/MAX first.
  • RE/MAX is who home buyers and sellers think of first.
    (Source: MMR Strategy Group study of unaided awareness among buyers, and sellers)

Why Our RE/MAX Agents are Great


  • Every 30 seconds, a RE/MAX agent helps someone find their perfect place.
  • With over 7,000 offices worldwide, RE/MAX serves homebuyers and sellers closer to home.
  • RE/MAX offers support and services not available at other real estate companies.
  • RE/MAX has helped millions of families buy or sell a home.
  • Each year, RE/MAX agents help hundreds of thousands of families buy or sell a home.


RE/MAX Agents are Full-Time Realtors!


Your home is one of the biggest investments of your life. When you are ready to buy or sell, choose wisely and choose RE/MAX. Contact us today.

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Edmonton Realtor Fiduciary Duties

Real Estate Agents in Edmonton and the province of Alberta who is in an agency capacity for buyer or seller clients have duties mandated by the legal system called fiduciary duties. The position of the REALTOR® is a fiduciary capacity, acting in the best interests of the client.


  • Obedience: Your real estate agent must obey your instructions as long as it is legal and in accordance with your brokerage agreement.
  • Loyalty: Your real estate agent must be loyal and keep your best interests ahead of those of any other party, including themselves.
  • Disclosure: In the province of Alberta, the law requires real estate agents, whether in an "agency" capacity or not, to disclose material facts to their client. Material facts are those that, if known by the buyer or seller, might have caused them to change their purchase or sale actions. In a signed agency agreement, your real estate agent must disclose more than the material facts. They must disclose all known or suspected information regarding the purchase of the property.
  • Confidentiality: A real estate agents fiduciary duty of confidentiality means that nothing learned about you can be disclosed including your business, financial, personal affairs or motivations. This confidentiality fiduciary duty must be maintained for eternity.
  • Accounting: Your real estate agent is accountable for all documents and funds in the transaction. Accurate reporting of the whereabouts of all monies pertaining to the transaction and the ultimate disposition. All documents are to be kept for at least six years.
  • Reasonable Care: The words "reasonable care" are only finally fully defined in many cases by a judge or jury when it's too late to change your actions. Most Edmonton Real Estate Agents, as a rule of thumb, go by the ethics code "What we know, you know" when acting in an agency relationship.

Whether you work with a real estate agent in Edmonton under a "customer status" or a "client status", before signing any other paperwork, in Edmonton and the surrounding areas have a regulatory requirement to present and discuss our Consumer Relationship Guide with you which includes the real estate agency relationship you have chosen to work under. A copy of this form can be found at the Real Estate Council of Alberta.


Have a question about Edmonton Realtor fiduciary duties? Contact us.

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Choose Wisely - Choose REMAX!

It does not matter which company you choose to represent you on the purchase of your new home. A brand new inexperienced REALTOR in Edmonton gets paid the same as a veteran REALTOR with twenty years of experience, expertise and knowledge. This is at no cost to a buyer!


Below is helpful information when purchasing your new home. If you have any question, feel free to contact us! We love to help buyers and sellers! Sign up today to save time house hunting online. We can send it to you automatically.




You can choose to buy a home without a real estate agent, dealing directly with listing agents, or for sale by owners. There are several reasons to work with a licensed Realtor in the province of Alberta including.

  • The representative real estate agent Fiduciary Duties
  • A buyer does not pay commissions. Edmonton Real Estate Agent fees are normally paid for through the sellers' lawyer when under an exclusive Buyers Brokerage Agreement
  • Real estate agents will ensure you are getting fair market value and not overpaying through several REALTOR tools including a "Buyers Comparative Market Analysis"
  • Property Titles are pulled to ensure the legitimacy of owners and to determine if dower is applicable, there are no special assessments, lis pendens, creditors, liens and other concerns which could complicate or delay closings.
  • Address any concerns or issues with your real property report including any setbacks, easements, restrictions, and compliance with the city.
  • Depending on a real estate agent experience and their designations will be a factor in the service you receive which should be outlined in your first meeting. Feel free to ask your real estate agent plenty of questions.
  • Your Realtor can set you up on the auto-prospecting system which will enable you to view new homes within your personal search criteria within an hour of the property hitting the market.
  • Read More on "How to purchase a home"

Make your expectations known: If you expect your real estate agent to pick you up at your front door and drive you home after showing homes, tell them. Many will provide this service. If not, they will ask you to meet at the office. Let your agent know how you want to communicate. Do you prefer phone calls, emails, text messages or all of the above? Remember once you are under a buyers agreement, it is our job to provide you with our best service and help you find your best home

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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.