How to Hire a Great REALTORS® when Selling (& Buying)

Be cautious with any REALTORS® who charge upfront fees! Most Real Estate Companies DO NOT charge up-front fees. All expenses should be paid by your agent from their own pocket. Once your home is SOLD, the REALTOR® will receive the remuneration you have agreed upon in your listing agreement. In the event your home does not sell during the term of the agreement - unless otherwise written - there is NO CHARGE.

There are almost 4000 licensed real estate agents to choose from to help you sell your home in Edmonton and the surrounding area. When a municipality is a hot market, anyone can sell a property, but only great REALTORS® are able to sell in any market. In a soft declining market or "buyers market", it is crucial to choose an agent with experience and expertise.

There are a few questions to ask a listing agent prior to having them in your home, which will eliminate inexperienced agents and save you time and money. When REALTORS® are on a "Listing Appointment", the intention of the agent is to get you to sign the agreement to put your home on the market. After an agent has completed their marketing plan, strong agents will ask for the business. A weaker agent may not.

The three biggest mistakes sellers make when selecting an agent is basing their decision solely on commission, price, and the ability to market your home.

Lowest real estate commissions:

REALTORS® in Edmonton have business expenses, which can run into the thousands every month. Part of these expenses is the cost to market your home. If an agent is listing your home for a lesser commission, don't expect them to pay money they don't have to market your property. A good agent will not ask for any money upfront. Why would you pay someone for a job which has not been done? 

Highest Asking Price:

In the real estate industry, there is a term, called "Buying the Listing". This means, an agent has told you, your home is worth more than it really is, just to get you to sign the listing agreement. Expect to reduce or price once or twice during the agreement or worse, be added to the Expired list (Homes that do not sell). REALTORS® already have an idea of what your home is worth, even before stepping into your home. Beware of an agent who is trying to buy the listing. Price your home correctly.

Ability to Market Properties:

Today, almost every buyer and seller start the buying and selling process online. You may want to use "Mom and Dads REALTOR®, but are they tech-savvy? There is so much more to marketing a home than putting it on Anyone with a real estate license in Alberta can do this, you don't even need to live in Edmonton. Finding a qualified buyer who is ready, willing, and able to purchase your home is more important.

If your home is not exposed, buyers will not find it. Online advertising and property websites are now a basic requirement in modern home buying and selling. A REALTOR®’s success depends on how well they can market homes.

The bare minimum marketing you should expect from your agent is:

  • Professional yard signage.
  • Lockbox with electronic monitoring
  • Follow-up reports on buyer showings with feedback to the seller
  • Staging advice to make your home more attractive to potential buyers.
  • Digital targeted marketing.
  • MLS exposure with a minimum of 30 professional photographs
  • Virtual tour.
  • Distribution to major websites.
  • Updated CMAs after 30 days including the recent sales
  • The ability to track online buyers

During the listing appointment, there are a few things that need to be noted which include how long was the agent in your home. Eliminate agents who view your home and arrive at a "listing price" within a short period of time. Although their price may be accurate, they haven't taken the time to show you how they arrived at the price or how they will market your property. A good REALTOR® will take the time to complete a comparitive market anylsis wiyh you.

Real estate agents will have spent time prior to meeting you and completing research on your home. They will have all the necessary information to price your home accurately. (highest possible asking price to attract reasonable offers) They will be prepared for anything including objections or concerns you may have. They will take the time to complete an accurate CMA, the community absorption rate, go over their marketing plan, and address any unforeseen concerns they may have prior to asking for the listing. This is a valuable asset to the hiring experience.

  • Were all of your concerns addressed? 
  • Pay close attention as the REALTORS® goes through their marketing plan. Many of your questions will already be answered. Pay attention to what is said. If it is mostly about how many homes they personally sold and how quickly, expect them to suggest a lower selling price below the true market value. These agents want to get your home sold as quickly as possible and move on. If the agent has not addressed most of your concerns. This can be a red flag.

If you are relocating, a relocation specialist is the best. They have contacts with other relocation REALTORS® who they have already done business with and can recommend someone experienced for you at your destination. Go with your instinct: Selling a home is a major decision. You need to like, trust and feel comfortable with the REALTOR® you choose. Choosing the wrong agent can lead to months of frustration and an unsold house.

Contact us today for your FREE HOME EVALUATION


How to find a QUALIFIED buyers

Finding a QUALIFIED buyer for your home is not easy. Everyone wants to own real estate, but not everyone can qualify. If you have been trying to sell your property and are finding it difficult to find a buyer for your home, there are some tricks to the real estate trade. Especially now with the government restrictions put upon us with qualify at 2% higher than your interest rate.

Open Houses

Open Houses in Edmonton can be hit and miss. You can't put up signs and expect a buyer who is in a position to purchase, who thinks your home is perfect and is qualified to purchase to walk off the street and put an offer on your home. It is not that simple. Keep an open mind. Most buyers attending Open Houses are still in the "looking stage". Open Houses can receive constant foot traffic if done right. Read more on how to have a productive open house.

Adjust your expectations

Not everyone who inquires about your home is really interested. There is no such thing as a perfect home. You may love your home, but the reality is, your home is only a tangible commodity. Appraisers, inspectors, lawyers, financial institutions, and BUYERS can appreciate the effort of any upgrades, but it really comes down to money. Even if you find a buyer who is willing to pay more for your home because it staged, does not mean it will be appraised at the agreed-upon price, therefore cannot sell.


Expect calls from Edmonton Real Estate Agents. Listen carefully. You will know in the first few minutes if they are looking to help you sell (list) your home or have a qualified buyer who has inquired through them. Buyers who are working with agents are under a signed Buyers Brokerage Agreement and must fulfil their obligations if interested in your home. The real estate agent will be asking questions, lots of them. The agent is working in the best interest of their client buyer.

The agent may be looking for more business and is calling to list your home. Take the time to talk. You may not want to list your home at this time, but if you are the one asking questions, you may learn something which will help you sell your home on your own. There are many real estate agents who do not deal with buyers and specialize in listings only.


There is more to marketing a home than putting your property on the MLS which impacts, putting a sign in the front yard and adding a key box to your entrance. Advertising by word of mouth is a big advantage. There are almost 4000 Real Estate Agents associated with the Edmonton Real Estate Board who talk to each other. Tell your friends, family, co-workers, doctor, dentist and everyone you meet. Marketing your property to attract qualified buyers who are in a position to purchase a property takes work and experienced, tech-savvy REALTORS have the know-how. This includes knowing the absorption rate in your community.

Contact great Real Estate Agents who target markets homes to find the right buyers !


Heritage Valley - Southwest Edmonton

Heritage Valley is one of our largest and newest districts located in far southwest Edmonton established in 2001. The nearby Currents of Windermere and Southgate shopping centers offer a variety of retail, dining, and medical and dental options. Heritage Valley builders include Daytona, Flourish, Brookfield Residential, Sterling, Bedrock, Silver Point, and Blackmud Communities Inc. 

The international Airport, Jagare Ridge Golf Club off of Ellerslie Road, and South Edmonton Common are also nearby. Each community has plenty of green spaces, and walking trails for homeowners to enjoy. Heritage Valley street are named after Edmontonians. There is also a new future hospital with plans underway and plans to extend the LRT.

The Heritage Valley is more popular with a younger demographic, allowing them to own air-tight homes with high-efficiency appliances keeping real estate ownership costs at a minimum. If you don't mind waiting for landscaping to be completed and live with the noise of nearby constructed, the Heritage Valley is a great place to find some real estate deals.

Paisley homes are very affordable and range from move-up middle-class houses to several choices of townhouse-style condominiums and duplexes.

The majority of Hays Ridge features luxury houses near the Jagare Ridge Golf Club. Real estate in this part of our city ranges in the style and year constructed, but almost every house backs onto or faces a green space.

Desrochers, also known as Creekwood features several four-plexes and many styles of duplexes. Some of these new duplexes are extremely large with a smaller price tag than a detached house, making it an ideal choice for new buyers.

Chappelle, also known as "Creekwood Edmonton" is located south of Jagare Ridge Golf Course. Chappelle offers newer properties constructed during and after our last real estate boom, creating a surplus of dwellings to choose from.

Cavanagh house prices vary and are based more on the quality of the builder as opposed to the square footage of these homes.

Bordered by Callaghan and James Mowatt Trail, south of Ellerslie, Allard features newer duplexes and new builds ranging from upper-scale and luxury houses to apartment-style condominiums.

The majority of Graydon Hill properties are two-story houses featuring attached and detached garages built within the last few years. The architectural guidelines for this community use natural elements such as stone, wood, and timber details to achieve a uniquely alpine look throughout this part of our city.

Copyright 2023 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.